Fishfood and dogfood

Summary: Dogfood your product by going through the dogfooding checklist to uncover any user issues before launch.

Dogfooding

Dogfood to experience your product like a user.

Dogfood originates from the term "Eating one's own dog food", which is the concept that a company should use its own products and experience what its customers experience. It is Google’s process for previewing, testing, and soliciting feedback on products and features before they're released to the public.

Dogfooding helps product teams prioritize features, uncover issues with critical user journeys, collect qualitative and quantitative feedback, and understand how users engage with their products. The Product Excellence team has collated the best practices and guidance for dogfooding for your team to review and follow at go/dogfood.

Include Accessibility Trusted Testers in dogfooding to get real-world accessibility feedback.

Visit the Dogfood site